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	<title>Asset-Based Marketing &#187; Marketing News</title>
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		<title>Imagine All The People</title>
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		<pubDate>Thu, 17 Dec 2009 13:40:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=196</guid>
		<description><![CDATA[This is the season where we can take extra time to reflect upon the past year, and make plans for the next 12 months (or longer).  While your business has most likely gone through the 2010 planning process by now, it’s never too late to dream about the ideal picture of how your business [...]]]></description>
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		<title>I like to reminisce with people I don&#8217;t know</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/i-like-to-reminisce-with-people-i-dont-know.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/i-like-to-reminisce-with-people-i-dont-know.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 14:51:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=190</guid>
		<description><![CDATA[The comedian Steven Wright has built a strong brand for himself.  One of the primary goals of branding is to not only position your product or company as a solution to a prospect or customer’s need, but it should be the one and only solution.  And when it comes to absurd, observational, warped, [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>A Reminder:  Nothing Happens Until Somebody Sells Something</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/a-reminder-nothing-happens-until-somebody-sells-something.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/a-reminder-nothing-happens-until-somebody-sells-something.html#comments</comments>
		<pubDate>Sat, 08 Aug 2009 21:59:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=170</guid>
		<description><![CDATA[Re-read that headline and then ask yourself, “Can I handle the truth?”  Because the fact is, everybody (Vice Presidents, Operations Managers, HR Directors, IT people, Customer Service Representatives, Marketing people, Accounting people, Receptionists … everybody) can stay at home until somebody makes a sale.

Peter Drucker hit the nail on the head when he said, “The [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Awareness Test</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/awareness-test.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/awareness-test.html#comments</comments>
		<pubDate>Wed, 17 Jun 2009 17:33:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=162</guid>
		<description><![CDATA[Focusing on the financial numbers related to increasing revenue, cutting expenses and improving the bottom line are important metrics related to running a successful business. But as an owner, executive or manager have you ever felt that you might be missing something?  Hey, I’m the first to admit that when I was running Porter [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Is Everyone Singing The Same Tune Within Your Company?</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/is-everyone-singing-the-same-tune-within-your-company.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/is-everyone-singing-the-same-tune-within-your-company.html#comments</comments>
		<pubDate>Wed, 06 May 2009 16:19:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=155</guid>
		<description><![CDATA[As you watch the Playing For Change video, below, consider the beauty and power of the voices of each individual and then notice how magnificent each voice sounds when it blends with all the others.

For me, the video not only reaffirms my belief that given the opportunity, all people want to be part of something [...]]]></description>
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		<title>Everything I Needed to Know About Creating a Competitive Advantage in the Marketplace I Learned From an Elephant and a Dog</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/everything-i-needed-to-know-about-creating-a-competitive-advantage-in-the-marketplace-i-learned-from-an-elephant-and-a-dog.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/everything-i-needed-to-know-about-creating-a-competitive-advantage-in-the-marketplace-i-learned-from-an-elephant-and-a-dog.html#comments</comments>
		<pubDate>Fri, 17 Apr 2009 21:25:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=148</guid>
		<description><![CDATA[
Differentiating your company from your competitors and creating a competitive advantage requires that everyone within your organization is in sync and in agreement to uphold your brand promise (value proposition).  To transform a brand promise from something employees merely talk about into something that occurs in each and every customer experience will require your [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Business Lessons From Old Man Winter</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/business-lessons-from-old-man-winter.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/business-lessons-from-old-man-winter.html#comments</comments>
		<pubDate>Thu, 19 Mar 2009 17:47:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://www.assetbasedmarketing.com/?p=146</guid>
		<description><![CDATA[Today is the last day of winter but before it exits lets take a minute to explore whether we can learn anything from all of the ice and snow (click on video, below):

What makes this Swedish commercial so hilarious is that all of us have experienced situations where we have made inaccurate assumptions about a [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Getting More With Less – An Asset-Based Approach</title>
		<link>http://www.assetbasedmarketing.com/marketing-news/getting-more-with-less-%e2%80%93-an-asset-based-approach.html</link>
		<comments>http://www.assetbasedmarketing.com/marketing-news/getting-more-with-less-%e2%80%93-an-asset-based-approach.html#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:15:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>

		<guid isPermaLink="false">http://assetbasedmarketing.com/?p=89</guid>
		<description><![CDATA[No doubt about it in today’s economy companies are being forced to do more with less which means many are “cutting back” not only on frills (example: rather than redecorating the branch this year maybe we can get by “as is” for another couple of years) but on necessities as well (we need to reduce [...]]]></description>
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		<slash:comments>4</slash:comments>
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