Comments on: Awareness Test http://www.assetbasedmarketing.com/marketing-news/awareness-test.html Asset-Based Marketing Tue, 01 Jun 2010 07:53:33 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Elizabeth Saunders http://www.assetbasedmarketing.com/marketing-news/awareness-test.html/comment-page-1#comment-24 Elizabeth Saunders Mon, 22 Jun 2009 13:09:46 +0000 http://www.assetbasedmarketing.com/?p=162#comment-24 I saw the bear--but I get your point! I heard one of the simplest but most profound statements about this concept from George Barna: "You get what you measure." So it's important you are measuring the right thing. I saw the bear–but I get your point!

I heard one of the simplest but most profound statements about this concept from George Barna:

“You get what you measure.”

So it’s important you are measuring the right thing.

]]> By: Heather Rast http://www.assetbasedmarketing.com/marketing-news/awareness-test.html/comment-page-1#comment-21 Heather Rast Thu, 18 Jun 2009 01:54:01 +0000 http://www.assetbasedmarketing.com/?p=162#comment-21 It seems pretty obvious that drawing from a breadth of resources would better inform decision-making. Yet I agree with your suggestion that often times, as creatures of habit, we fall into patterns of accessing the same info from the same sources and processing new numbers in the same way. That may be sufficient for awhile, but like trying to draw a really long line using a 12" ruler, at some point things go askew and you don't notice it until you take a big step back and observe. IMO, this is one of the best reasons for collaboration between a team of leaders, each with their own specialty and background, providing input and feedback into decision making. It seems pretty obvious that drawing from a breadth of resources would better inform decision-making. Yet I agree with your suggestion that often times, as creatures of habit, we fall into patterns of accessing the same info from the same sources and processing new numbers in the same way. That may be sufficient for awhile, but like trying to draw a really long line using a 12″ ruler, at some point things go askew and you don’t notice it until you take a big step back and observe. IMO, this is one of the best reasons for collaboration between a team of leaders, each with their own specialty and background, providing input and feedback into decision making.

]]> By: Ben Stone http://www.assetbasedmarketing.com/marketing-news/awareness-test.html/comment-page-1#comment-20 Ben Stone Thu, 18 Jun 2009 01:41:30 +0000 http://www.assetbasedmarketing.com/?p=162#comment-20 Some very solid points Tom - It's almost always something that isn't even on our current radar that ends up consuming our efforts. It's important to broaden the scope of our attention as you suggest, but to me the lesson is also to instill and define a very clear mission/brand promise (aren't they the same?) so that when the moonwalking bear tries to derail our efforts, we have a solid foundation to focus our response. If the mission is alive and ingrained and there is a concerted effort to look in the nooks and crannies for the unexpected, you can't loose. You and I have drilled down into the concept of Return-On-Employee and I really think that those metrics can foretell many Moonwalking Bears for most companies. Employees are rich in information if you are willing to invest the time to listen. Take Care - and thanks for the insights Some very solid points Tom – It’s almost always something that isn’t even on our current radar that ends up consuming our efforts. It’s important to broaden the scope of our attention as you suggest, but to me the lesson is also to instill and define a very clear mission/brand promise (aren’t they the same?) so that when the moonwalking bear tries to derail our efforts, we have a solid foundation to focus our response. If the mission is alive and ingrained and there is a concerted effort to look in the nooks and crannies for the unexpected, you can’t loose.

You and I have drilled down into the concept of Return-On-Employee and I really think that those metrics can foretell many Moonwalking Bears for most companies. Employees are rich in information if you are willing to invest the time to listen.

Take Care – and thanks for the insights

]]> By: Dorothy Ramsey http://www.assetbasedmarketing.com/marketing-news/awareness-test.html/comment-page-1#comment-19 Dorothy Ramsey Wed, 17 Jun 2009 21:07:02 +0000 http://www.assetbasedmarketing.com/?p=162#comment-19 This was awesome! I even played it again to be sure the bear was in the first one! This was awesome! I even played it again to be sure the bear was in the first one!

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