Tom Porter, Principal – Asset-Based Marketing

As Founder, President  & CEO of Porter & Associates (1981 – 2004), one of the Midwest’s most respected advertising agencies, I had the opportunity to create and implement organizational and marketing strategies not only for my company but for hundreds of our clients.  We worked with local, regional and national clients including John Deere, Brunswick, Meredith Corporation, U.S. Senior Golf Open and Disney.  Looking back, the seeds for Asset-Based Marketing began to form back then in my attempts to improve individual and group performance within my agency.  I was introduced to Keith Raniere and Nancy Saltzman, Founders of the Executive Success Program in 2001 and immediately began to incorporate their philosophies and methodologies for achieving success and transformation into my marketing recommendations, business plans, as well as my personal life  I read Michael Gerber’s book The E-Myth in 2002 and became a member of his Mastery Program, where I learned to appreciate the role of systems, processes and standards in achieving corporate goals and objectives.  And most recently, after selling Porter & Associates I went to work for Homesteaders Life Company as Vice President of Marketing, where I was provided with the extraordinary and invaluable opportunity of experiencing corporate life as an employee … not the owner.  These people and experiences significantly influenced my view of the business world as I formed the philosophies and the foundation of Asset-Based Marketing. . . I thank all of them for their contribution.