One of management’s most important responsibilities is proper stewardship of company assets. This requires leaders to look behind the dollars on the corporate financial statements to determine how those numbers got there and what needs to be done to grow them.


The very best leaders recognize that employees, customer-vendors and brand form the true asset base for any company. And the most effective way to improve the financial strength of an organization is to integrate the people and strategic plans for these three areas.


Asset-Based Marketing is dedicated to helping companies understand this principle, and to providing practical advice and counsel on how to implement asset-based business and marketing planning within profit and not-for-profit companies.