Archive for the ‘Marketing News’ Category

Getting More With Less – An Asset-Based Approach

Tuesday, March 3rd, 2009

No doubt about it in today’s economy companies are being forced to do more with less which means many are “cutting back” not only on frills (example: rather than redecorating the branch this year maybe we can get by “as is” for another couple of years) but on necessities as well (we need to reduce our customer service staff by 35% immediately!). So what are organizations doing to off-set the affects of laying-off or firing employees, freezing compensation and reducing spending on customer-focused initiatives?